Ryan Leys

Team Lead at igus Inc | MSCS Candidate at Northeastern

Professional Experience

Plan International USA

Freelance Web Developer | May 2020 - June 2020

  • Designed and developed a website with the goal of driving donations to raise money to help girls in India.
  • Converted the above site into a WordPress template to give the clients control of the website. Additionally, connected the site to Salesforce via an API integration to gather leads for marketing campaigns.
  • Ongoing graphic and web design support for their website migration from a custom-built site to a WordPress site.

igus Inc

Digital Marketing Team Lead | Oct 2019 - Present

  • Developing and designing landing pages and microsites, as well as integrating APIs to pass data into our HubSpot account.
  • Leading a scrum team on projects involving website structure improvements, paid and organic search strategies, and marketing automation developments that have resulted in a 110% revenue increase in 2020 over 2019.
  • Growing and supporting a team of digital marketers to reach target KPIs, such as increased online revenue, improved sales and marketing collaboration, and technical upgrades for the organization.

Digital Marketing Product Owner | June 2018 - October 2019

  • Rolled out a global implementation of HubSpot for our organization, both in the U.S. as well as our headquarters in Cologne, Germany. This implementation currently brings in over 1MM in revenue per year.
  • Collaborated with company stakeholders to identify areas of our website that need to be optimized for conversions and organized a scrum development team to restructure the site with a focus on increasing potential conversion points.

Digital Marketing Specialist | June 2018 - October 2019

  • Designed and developed our resource center website, built on the Uberflip platform using additional HTML, CSS, and JavaScript. In the 18 months since the site was launched, 58,000+ users were generated and 3,300+ converted to leads.

Constant Contact

Product Training Co-op | July 2015 – December 2015

  • Converted 4,000+ leads into Constant Contact free trial users through the coordination and production of “Intro to Constant Contact” webinars and videos about our email marketing product–– 40% of attendees converted into trial users.
  • Managed a support inbox for viewers with questions after our introduction webinars, many of which required cross-team collaboration to best help the contact and ideally convert them into users.

Education

Northeastern University

Master’s degree, Computer Science (Software Engineering Concentration)

Jan 2017 - Present | 3.75 GPA

Coursework: Intensive Foundations of Computer Science, Object-Oriented Design, Web Development, Discrete and Data Structures, Database Management Systems, Computer Systems, Foundations of Software Engineering, Algorithms, Mobile App Design

Bachelor’s degree, Communication Studies (Digital Communication Concentration)

Graduated 2016 | Cum Laude

Relevant oursework: Programming Basics, Graphic Design, Online Communities, Photoshop and After Effects, Youth Communication and Technology, Advanced Writing, Communication in a Digital Age, Global and Intercultural Communication, Interactive Media and Society, American Sign Language 1-3

Skills and tools

Development: MongoDB, Express.js, React, Node.js, MySQL, HTML, CSS, JavaScript, jQuery, Bootstrap, Java, Python, C++, GraphQL

Software: Heroku, Sketch, Adobe Creative Suite, Google Analytics, Google Tag Manager, HubSpot, Salesforce, WordPress, Jira, Trello